Alberta Construction Magazine: Share your toys

 

Client need: As lead Graphic Designer for Alberta Construction Magazine (JWN), I was tasked with creating a design for an article on heavy equipment sharing.

Solution: My solution took inspiration from a swiping dating app. My intention was to bring a relatable humour to my younger target audience, comparing the equipment sharing experience to the dating experience. I wanted to keep this article simple and fun, and focused on the digital trend the article speaks of.

 

  • Client JWN (Alberta Construction Magazine)
  • Date July 26, 2020
  • Tags Publication Design