IDENTITY DESIGN CASE STUDY
This re-branding assignment was initiated by Fargeys Decorating Centre with the intent to be seen in a new light by customers. The past Fargeys dealt with only paint and wallcoverings, and the new Fargeys includes all interior decorating needs. You can finish the look of your house in one stop at Fargeys. Paint, wallcoverings, blinds, furniture, art and decor. It was important to me to bring this company a fresh, updated look for their new target goals. Some of the new materials to meet this goal included a logo, business cards, stationary, social media graphics, brochure, website and so much more.
Fargeys is a company that needed to be connected closely to their target audience online. I refreshed their social media accounts to bring an edgy excitement to promotional materials. Below are a few cover images I designed to welcome guests. I designed a series of twelve graphics, one for each month.
SOCIAL MEDIA PROMOTIONS
Below are some examples of promotional material I designed for their social media pages.
It was important that customers be able to find style tips and products very easily, so I created a WordPress website for Fargeys with a blog.
While most customers we were targeting to reach online, there are a lot of loyal customers who don't use social media but come in the store weekly. My suggestion to reach these customers was a hand away flyer with in store purchases. This brochure also got mailed out to preferred customers.