Fargeys

Client need: The goal of this Fargeys re-branding project was to encourage customers to improve their home with a one stop shop at Fargeys. Instead of just focusing on paint, they wanted to highlight their selection in wallcoverings, blinds, furniture, art and decor. It was important to me to bring this company a fresh, updated look for their new target goals.

Solution: I focused on creating a strong wordmark for Fargeys, which was enhanced by the design and visuals on the various items. I wanted this brand to be flexible and adaptable, and really lively when used in combination with strong patterns and the brand colours. I printed these business cards with an extra thick stock, and with a brand core colour, yellow. These cards really helped to elevate the brand and keep Fargeys in the market with higher end decor and decorating.