JWN’s rebrand was a team effort, including a large group of Graphic Designers, Editors, Art Directors, Managers and more. The company was in need of a new brand after being only known for it’s “oilfield publishing” ideas. Once our team developed a new logo I was tasked with helping create a solutions guide to display all of the products we offer. I worked closely with the Marketing team, as well as with our Art Director. The product was something that our company could offer out to potential customers as a guideline of what we do, and how we could help them. I created icons (and brand icons for the company to use), and used imagery, whitespace, bold colours, and statistics to make this guidebook stand out to potential customers.